Privacy Policy

Last updated: Jan 2025

Our Commitment to Your Privacy

At Backyard Brains, we believe in making neuroscience accessible—and that includes making our privacy practices easy to understand. We respect your privacy and want to be clear about what data we collect, why we collect it, and how we use it.

What Information We Collect

We only collect the information we need to provide you with the best experience. This includes:

• Your Name and Email Address – When you place an order, sign up for our newsletter, or create an account.
• Shipping and Billing Information – To process your purchases and send you our awesome neuroscience kits.
• Account Activity – If you post on our forums, we associate your posts with your account so we can offer discounts and make your experience better.
• Website Usage Data – We use cookies and analytics tools to understand how people use our site, so we can improve it

How We Use Your Information

We use the data we collect to:

• Process and ship your orders
• Provide customer support.
• Send you important updates (like order confirmations or changes to our policies).
• Offer discounts and rewards based on forum activity.
• Improve our website and products based on how people use them.
• Send occasional emails about new products, neuroscience news, and special offers (you can unsubscribe anytime).

What We Don’t Do

• We never sell your personal data.
• We don’t share your email or order history with advertisers.
• We won’t send you spam—just relevant updates and offers you signed up for.
  

How We Protect Your Data

We take security seriously. Your information is stored securely, and we use encryption and industry-standard security practices to keep it safe.

Your Choices & Rights

You’re in control of your data. You can:

• Update or delete your account by contacting us.
• Unsubscribe from emails anytime (there’s a link in every email we send).
• Ask us what data we have about you (and request that we delete it).

Cookies & Tracking

We use cookies to make our website work better. You can disable cookies in your browser settings, but some parts of our site may not function properly without them.

Questions?

If you have any questions about this policy or how we handle your data, reach out to us at hello@backyardbrains.com.

We’re all about transparency—just like how we make neuroscience clear and accessible, we want our privacy policy to be just as easy to understand!

Thanks for being a part of Backyard Brains!