Backyard Brains Finances
Backyard Brains is an open company. Both our hardware and software are open source. We encourage users to tinker with the design, learn from it, and hopefully make it better!
But we didn't stop there... We are also "open source" when it comes to our finances. Though we are but a small private company, we have decided to open up our books to help our employees and customers understand how Backyard Brains is doing as a whole. Are people buying these kits? Where in the world are they from?
As of our latest sale (on 2014-Apr-21), we have sold 5773 SpikerBoxes! 3862 were shipped as our standard SpikerBox kits, while 1375 were sent as our "bag of parts" DIY kits. We also put on workshops, and we've helped students assemble an additional 396 units. 140 do-it-yourselfers have opted to just get a bare board and purchase their own parts (the El Cheapo). 819 of the SpikerBoxes were the dual channel variety, and 1098 were EMG SpikerBoxes. We also shipped 75 SpikerBoxes as part of our Completo kits. On a different subject, we sold 508 RoboRoaches (including 308 Bluetooth pre-orders)!
Individual SpikerBox shipments (onesies, twosies) make up 68.94 % of our orders (2237 total: 1475 were SpikerBoxes, 762 were DIY Kits). The remaining 31.06 % have gone into classrooms (1008 total: 588 as SpikerBoxes and 420 as kits). Below is the breakdown of our shipped boxes over the past few months.
Just who are these people that are purchasing these SpikerBoxes? We try as best as we can to figure out who each of our customers are (we like to call them and talk for a bit on the phone). Below is the breakdown of our current customer base (2540 unique customers; 3034 total orders).
Our customers come from all around the world. We have sold units to 61 different countries: Antarctica, Argentina, Australia, Austria, Belgium, Brazil, Cameroon, Canada, Chile, China, Colombia, Croatia, Cyprus, Czech Republic, Denmark, Ecuador, Ethiopia, France, Gabon, Germany, Guatemala, Hong Kong, Hungary, India, Ireland, Israel, Italy, Japan, Kenya, Lebanon, Macau, Malaysia, Mali, Mexico, Morocco, Nepal , Netherlands, New Zealand, Nigeria, Norway, Philippines, Poland, Portugal, Puerto Rico, Romania, Russia, Scotland, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, Uganda, Ukraine, United Kingdom, Uruguay, and the United States.Within the U.S., we have shipped to all 50 States! Wyoming was the last to go, with a sale on Feb 28th, 2013. We have also shipped many SpikerBoxes to our friends in Washington, D.C. and Puerto Rico. Below is the breakdown of revenue by state (Excluding workshop sales; The darkest red is = $81,098.67).