Backyard Brains Finances
Backyard Brains is an open company. Both our hardware and software are open source. We encourage users to tinker with the design, learn from it, and even make it better!
But we don't stop there. We are also "open source" when it comes to our finances. Though we are but a small private company, we have decided to open up our books to help our employees and customers understand how Backyard Brains is doing as a whole. Are people buying these kits? Where in the world are they from?
As of our latest sale (on 2013-Jul-24), we have sold 2933 SpikerBoxes! 1462 were shipped as our standard SpikerBox kits, while 941 were sent as our "bag of parts" DIY kits. We also put on workshops, and we've helped students assemble an additional 251 units. 105 do-it-yourselfers have opted to just get a bare board and purchase their own parts (the El Cheapo). 174 of the SpikerBoxes were the dual channel variety. We have also sold 164 RoboRoaches!
Individual SpikerBox shipments (onesies, twosies) make up 58.05 % of our orders (1395 total: 874 were SpikerBoxes, 521 were DIY Kits). The remaining 41.95 % have gone into classrooms (1008 total: 588 as SpikerBoxes and 420 as kits). Below is the breakdown of our shipped boxes over the past few months.
Just who are these people that are purchasing these SpikerBoxes? We try as best as we can to figure out who each of our customers are (we like to call them and talk for a bit on the phone). Below is the breakdown of our current customer base (1131 unique customers; 1469 total orders).
Our customers come from all around the world. We have sold units to 44 different countries: Antarctica, Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Cyprus, Czech Republic, Denmark, Ecuador, France, Germany, Guatemala, Hungary, India, Ireland, Israel, Italy, Japan, Kenya, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Poland, Portugal, Puerto Rico, Russia, Singapore, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Uganda, United Kingdom, Uruguay, and the United States.Within the U.S., we have shipped to all 50 States! Wyoming was the last to go, with a sale on Feb 28th, 2013. We have also shipped many SpikerBoxes to our friends in Washington, D.C. and Puerto Rico. Below is the breakdown of revenue by state (Excluding workshop sales; The darkest red is = $40,353.43).